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Bill
It is easier than you think.
1. Identify problem/need.
2. Propose solution - features & benefits & cost
3. Why only YOUR product/service will solve the problem/need.
4. Testimonials/references/reviews etc that back up you and/or your product/service/solution.
Remember your audience & write it so THEY can easily understand it.
I can help but today I am crunching some training videos & then I will be in Montreal Sun-Wed.
Ian
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'87 Carrera Cab
----- “Only two things are infinite, the universe and human stupidity, and I'm not sure about the former.” A. Einstein -----
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