Quote:
Originally Posted by imcarthur
Bill
It is easier than you think.
1. Identify problem/need.
2. Propose solution - features & benefits & cost
3. Why only YOUR product/service will solve the problem/need.
4. Testimonials/references/reviews etc that back up you and/or your product/service/solution.
Remember your audience & write it so THEY can easily understand it.
I can help but today I am crunching some training videos & then I will be in Montreal Sun-Wed.
Ian
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Thanks bro!
It's for a big multinational corp, so i'm a bit intimidated.
I should have all the raw materials i need, including professional quality photos.
Quote:
Originally Posted by holtjv
Snipe, let me know if you'd like a standard MRD outline; market research document--which lays out some steps to get done to verify that your idea can actually sell. That's usually the hardest part of any business and fairly important. Jack 
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I definitely need any help you great fellows are willing to offer.