[MRM]

Bill, my wife and I are both the suits behind a desk who decide whether to buy into a product. Whether it's for my law firm, a manufacturing client, or one of the business units my wife manages, the suit behind the desk will always make the decision based on the answer to one question: How is this going to make me money?

Follow Ian and Jack's outline above. At the end of the presentation you need to be able to look the suit in the eye and give a brief closing (think elevator pitch) with 100% credibility that says "This product makes (saves) you X cents per unit. Your volume will be Y. You'll make Z the first year of productions and increase five time per year until year five. If you buy my product your company will show a top line increase of _____ and a bottom line profit of _________.

If you can do that and your numbers make sense, your product will sell. If not, there's nothing you can do to dress up your idea.