island.... I'm just a customer, i'm not in the business... I like the TOTAL EXPERIENCE that Apple gives me( yes, even the lowly ATV). I like the look, the customer service, the stores, itunes, mobile me, the stock...etc... I like it .... calling Steve Jobs, Martha Stewart shows me , you don't get it, nothing wrong with that. ... it takes a team with a good leader
http://en.wikipedia.org/wiki/Jonathan_Ive