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Most places have online quote requests. Figure out the car you want, ping their online sales person. Some places will play games - cross them off the list. Other places will send you a list of what they have along with the price. Take the one you like. Coordinate financing and other issues (call or fax important numbers, email negotiations), then go in and pick up the car. I've done that the last 4 vehicles.
All dealers are not created equal. I emailed all the LA Subie dealers for the last one. The one closest to me wanted to play games and was largely incompetent. 3 others sent me prices. I picked one, drove my trade-in down, signed papers, drove away with the new car in will under an hour.
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