Obviously she needs a lawyer ASAP. She should not contact the insurance company until she has one and if they call her she should say that she's in the process of getting a lawyer and can't talk to them until she choses on. The insurance company is acting in its own self interest and knows the rules. She doesn't So if she deals with them alone she will get the short end of the stick. If she wants to get an even shake she needs a personal injury specialist.
The question is how to select a good lawyer. Consumers of legal services have no way of evaluating how good a lawyer is until after the case is done.
The best way to select a lawyer is by word of mouth. People who have had a good experience. The second best way is to select certified civil trial specialists. Here is a link to three in Alaska.
Find trial lawyers & trial attorneys, civil lawyers & criminal lawyers for your law suits
Any one of them should be fine. She needs an experienced lawyer who specializes in personal injury. Repeat SPECIALIZES in personal injury. Not "I can do" personal injury, not "I do personal injury" she wants someone who does it almost exclusively. If the three guys on the link don't specialize in PI, they will be able to refer someone who does who is in her area.
Good luck.