|
If you don't have the technical background to give good answers or solutions to a customer's needs, they will see right through you. In technical sales you can be sheety in tactics and know your sheet or great at tactics and know nothing. If you are great in both you will go far. If you are average or mediocre, forget it. You will struggle to make a living unless you work for a company that sells something people really need.
As a buyer of goods and services in the engineering field, I abhor sales guys who try to show more than they know and provide no service or value other than a free lunch. Even a free lunch isn't worth their company. I respect the guy who admits he knows nothing or doesn't know the specifics, but is willling to go to great lengths to have my concerns addressed.
Some of the most successful technical sales guys I know are great with tactics and people (be sincere and helpful), and openly admit they don't always know everything. Some of them have become goods friends.
|