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Zeke Zeke is online now
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Join Date: Jan 2002
Location: Long Beach CA, the sewer by the sea.
Posts: 38,250
I won't participate beacuse I have no children under my care. But, I'd like to comment on the survey. The OP wants to come up with a "marketing plan and strategy for McD in response to the Happy Meal toy ban. "

OK, there are questions (#'s 12 -17) that are clearly designed to determine demographics.

So, if there is a predominance of one demographic group over others, does the project intend to focus marketing towards that group? Unless the majority of those surveyed are married PhD's making over 150K living in Marin county, I fail to see the point.

And shouldn't at least one question ask how many times an adult with children goes to McD's alone or with other adults? Doesn't that signal approval of the food for the rest of the family?
Old 08-27-2010, 04:28 PM
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