[Zeke]

pfft....push buttons are nothing new. They used to be on the floor. One Buick model started when you pushed down on the gas pedal.

Lots of 50's British cars had them on the dash. Go back to the 30's and starters were activated in all different manners.

I'll agree with the marketing thing. But, having replaced some key ignitions, I see the less moving parts as a plus.

And whoever said push button starts and ignition are different, well, so? Whatever it takes to get going.