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I noticed over the years in a bunch of situations certain individuals have that "command presence", but most do not, or play at it.
The guys that had it were all ex-military and seemed to have the right tone and volume in their voice, had a good physical appearance(meaning neatly dressed for the occasion), and no matter what could contain their emotions and stay in point, no hysterics. Confident.
So I would offer that it is learned, probably officer training school and by having ready examples to model your behavior.
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