The site has been around for 10 years
I changed the domain name back in 08. Until the boxsterspec site, I made no attempt to advertise the site. Once I did... it blew up in my face. Ask Wayne how hard it is to find people who *know* Porsche parts.. especially late model parts. 60% of our sale are to other shops, 30% is referral and 10% is people actually ordering online. Rarely.. very rarely do people actually hit the "buy it now" button. They always call or email me and buy "offline". The complete BoxsterSpec kits where a HUGE hit.. but a ton of work.
The margins are small.. the hassle is nearly not worth it.
B