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I feel like one of the biggest problems with MS, and it's been this way for a while, is that you have to find the cool stuff some of the software does yourself.
In an Apple commercial, within 30 seconds, you see 7 or 8 neat things you can do. You never see that sort of stuff for Windows, or when you do, the same 30 seconds shows you one thing, and doesn't even describe it well with all that extra time.
There are tons of things I do that people are amazed by because they didn't know they were possible, and nobody reads the what's new or checks out the videos on a new version of Windows, so you get the constant feeling from everyone that it's all rehashed and nothing is new. There are lots of new things, they are just hidden, or non-obvious, or you don't even know to look for them.
Even look at this Windows Phone 7 thing. Supposed to be released on the 8th, what phones are available on what carriers has already been announced, there have been several reviews, etc. But no commercials, not pre-orderable, no way for anyone other than IT nerds to even know it's coming.
I think they definately need to change up the advertising and marketing in a big way to have any hope of the new directions getting any traction.
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Rob
1980 SC - 2011 Tiguan - 2018 Tesla M3P
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