[svandamme]

Apple doesn't care about OS market share... they simply wanna sell hardware at high end prices..

After all, it's all made in the same Chinese factory.. Dell, Apple, whatever, it's all Foxcon... You know, that place where employees have a rather high suicide rate.

So what is the difference, why is Apple hardware so much more expensive?
Right, because they can swing it, because they have the design(looks) right.
And because the software matches the box that runs it in the looks department... It's all about style..Ipods, iphones, imacs mac air... whatever.. it's all compatible , it all matches in the looks department... Why Jobs would, could or even should branch out is beyond me... It simply does not make any sense for them to do so.. They have made a come back like no other.. they make Billions a year in profits... Why change a winning thing???

And as for beating MS.. remember, MS payed Apple money in some kind of cooperation agreement... I'm sure there are certain stipulations in there to make sure neither rains on the other one's parade to much... And as for beating MS... MS still makes double the profits that Apple does, with only 50 % more revenue... So MS still does something right in the big picture. They had a drop in profits last years, but hey, i guess the crisis works the same for everybody doesn't it.. or rather it does not if you drop a billion but still nett 16 billions... It doesn't really hurt that much that way.

Some coffin if it makes em 16-17 billion a year..
Hell, if they think they are loosing, they can spend as much cashon R&D or marketing as Apple makes in a year, and still nett more profit then Apple does...