[Rick Lee]

I understand the ads are real in that the dealer will be overjoyed to complete the transaction for their super high reserve. Who wouldn't? I mean that they probably don't hold out much hope of selling the car via eBay. There are plenty of high-end car dealers I would have never ever heard of if not for their eBay ads. So they do tend to get national exposure for very minimal fees. Remember the old California Classics eBay ads with the skanky goth chick on the cars? How else would I have learned of them while living on the east coast? Ditto for Premier.