The hard drive crashed on my laptop ! ( Yes..I know, I will be backing up the new drive regularly...this is the first time I have been bitten

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The Geek Squad says it is "unreadable" and all files are gone. Can anyone recommend a reliable, honest, somewhat reasonably priced data recovery service? Anyone have any experience with a place called SF Bay Area Low Cost Data Recovery ? I am in the Los Angeles area
Thanks for any advice !