[looneybin]

the problem with arguing a face mask penalty is that it is a judgement call by the official, and not up for discussion.
The question is what is their interpretation of "continuous contact" as opposed to a glancing blow.
It's like arguing with a traffic cop that the light was yellow.

It could also be a "point of emphasis" that they are enforcing a zero tolerance policy this season.

I was an NCAA D-1 official (head linesman) for 11 years & the ego's of most officials is so large they have to walk through doors sideways.