btw techwee... I need to reiterate; BUYING the device, and having a device that one gets years of productive usage out of it are two different things.
Of course though, props to Apple and their marketing.
Tho' I will note (a cautionary tale) that in the 90's Microsoft got much of the same massive amount of free press from others (media outlets and such) who all owned that great rising stock of MSFT.

. . ..but APPL will be different, right?