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I sent them an email saturday morning after qualifying was spoiled, and got this response today:

Dear Vic,

Thank you for your email. Please accept our sincerest apologies that the promotional email has somewhat tarnished your experience of the race. We at the F1 store at Formulaone.com appreciate your comments and must agree that this is not how we want to manage our fans. We are constantly striving to improve the level of service we offer our fans through technology, processes and most importantly through fan feedback. The appropriate actions have now been taken to ensure that this does not happen again in the future. If you have any further queries, please do not hesitate to contact us.

Kind Regards
GarethCustomer Services