Hmmm.... I asked my wife to read this. She is an engineer that went to an Ontario university. Her comment was that the student hadn't figured it out yet. That the association of a woman in a bikini and a car did not convey feminine power but did represent what men want to possess, hence objectifying women.
Having said that political correctness is over the top at Canadian universities, but we do have a lot of clear thinking, educated, independent, accomplished women.
And yes my wife does drive my SC, and I must say that does project feminine power

!
Oh yeah - don't hate on the plaid - It is never out of place in Canada!