[Shaun @ Tru6]

is Twitter just for short attention span teens and 20-somethings or has anyone ever used it effectively as a marketing tool?

I'm ramping up a marketing plan over the next two months for my company as well as the WWII men's line, online store, more boys and girls 7-14 wear as well a unique girl's cause-marketing program. Some are telling me I should develop a twitter following. A lot happens here that is blog-worthy, but not sure if anyone would ever want to get micro-feeds of the day to day happenings.

Any examples, other than TV personalities building an audience, of Twitter as a good marketing tool?