[Zeke]

Shaun, it would seem perfect to me if I were in your position. You have people who buy direct as well as from your retailers, right? Obviously they bought your product because they liked it. That's interest enough. They will want to know about new product, closeouts, etc.

I guess you just have to keep it meaningful. That's something I don't envy you for because I could't keep the attention of a teen or sub teen for 2 seconds (which is all you have).