For those REALLY upset with higher prices for cc transactions, you've never been a merchant....
With 80% of consumers shopping strictly for price, it's driven merchants to accept lower and lower margins in order to survive.
So now imagine you've been driven to accept a 7-10% margin on a large portion of your items... Then the customer walks in with his international-super-points-with-cash-back visa card. Guess what? we do have to pay 4-4.5% on some of these. So now visa has taken FIFTY PERCENT of your profit margin.
...then same consumer goes out and complains that all the small helpful merchants are gone and the horrible customer service at Walmart.
Agree that the dealer misrepresented the price though!