[widgeon13]

If you are familiar with LL Bean, they built a business on customer service as well as competitive pricing. If you buy something from Bean and it doesn't work or you don't like it or it doesn't fit, send it back and you will get a full refund or replaced for what you want. I have NEVER been dissatisfied when dealing with LL Bean. Never!

Around NY, metro area and CT, Stew Leonard's is another example of excellent customer service and building loyalty. It's a formula that works about 95% of the time if the company is willing to make the investment.

As for Apple, I don't mind paying a premium for a product that works well from day one and has excellent customer service.

I used to have Dell computers and spent endless hours on the phone talking to some yahoo in India named Peter (who I couldn't understand) and didn't give a shlt about me.

Going to an Apple store is a treat.