Quote:
Originally Posted by john70t
How can Apple succeed while Gateway failed?
Gateway outlets were perhaps oversized and overbuilt, but the concept seems to be the same.
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The concept is not even close.
With Gateway stores you went in, picked your PC and configured all the options, paid for it then went home to wait for it to be built and delivered. Not a very satisfying experience. If you were willing to wait then buying online from Dell was faster and cheaper.
When I go to an Apple store my transactions are completed within 5 ft of the entrance. There is always store staff near the door when you arrive, if you know what you want just tell them, you play with an iPad while they run and fetch your item, then when they return you check out right there on the spot, no waiting on line for a register, receipt is emailed to me and in my inbox before I'm out the door.