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In our society I don't think either those who work or those who don't would go for it. In the US our job is more central to our lives than in other places (Denmark is the one I have direct experience with). Those who want to work would probably take the 30 hrs and get another job too. Those who don't want to work aren't going to be enticed to work a 30 hour week any more than they'd work 40.
There is a segment, not sure how big, that doesn't need a salary as badly as they need affordable health insurance and this might work for them. I think there will be a growing market for 20 and 30 hour weeks among 60 to 70 year olds who need to be in a group health insurance plan.
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