[Z-man]

In last night's MBA Marketting class, my professor proposed that there is no business, no product, no service that is not affected by the "new economy"
The new economy is defined as:
[quote]...industries that fuel the development of or participate significantly in electronic commerce and the Internet, develop market computer hardware and software, and develop or provide any of the growing array of telecommunications services.[/qoute]
Source: Mullins, J. W; Walker, O. C; and Boyd, H. W. (2008). Marketing Management (6th ed). New York, NY: McGraw-Hill Irwin.

Simply put, the new economy embraces the digital age, but that the internet, wireless, cellphones, smartphones, tablets, cloud computing...etc.

So - is there a product, service, or industry that is exempt from the 'new economy?' Some examples in class which were 'shot down' by the professor:

1. Mainland China - while the internet is censored there, it is still present, not to mention cellphone technology.

2. Artwork and crafts - artists have websites to market their goods, and places like ebay & craigslist to sell them.

3. Glass makers -- but they do use internet for advertising and various distribution chain elements.

I thought of one other:

1. Remote, tribal groups -- while their commerce end to end (from the start of the supply chain all the way down to the end of the distribution chain) do not use any 'digital age' technology. But that is simply an 'untapped' market -- it certainly has the potential of using the digital world's tools.

So - what say you? Is there a market or industry which is exempt from the new economy? I don't believe any manufactured goods and products are exempt, but maybe services or some other market...

Discuss...

-Z-man.