Here is a machine generated English translation of a German website article about Cayenne. The language is choppy because it is literal word-for-word, but most of the content can be deciphered.
http://www.worldlingo.com/wl/translate?wl_lp=DE-en&wl_glossary=gl1&wl_documenttype=dt1&wl_fl=2&wl_rurl=http%3A%2F%2Fwww.spiegel.de%2Fauto%2Faktue ll%2F0%2C1518%2C225647%2C00.html&wl_url=http://www.spiegel.de/auto/aktuell/0,1518,225647,00.html&wl_g_table=-3
Seems the Cayenne initial sales are happening. The first year production of 25k units is already sold. Porsche is talking about increasing the production quantities going forward.
Keeping this on topic (sort of) is it new product euphoria, or will this thing really fund some serious sports car development? Next generation 911, factory sponsored racing?