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wow, only 8 minutes and some interesting ideas.
I've been involved in the infomercial/direct marketing business, so I've seen it in quite a bit of detail. It is risky, but I've seen a lot of money made very quickly.
I've also seen a lot of money lost very quickly.
And, seen a lot of money made, then lost!
One I was involved with (not as an equity participant) was a huge, huge success and made incredible money. $1 million/month or so, at its peak. Until the FDA got involved. It all went very quickly after that.
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