In my old job, if you moved to a job with greater responsibilities, you didn't get a raise. You just moved from where you were in the salary range for your current job to (what I assume) is a lower point on the salary range for the new job. For example (using numbers from years ago...)
If you are making $40K in your current job, and you are at the 50th percentile of your scale, and moved into a new job with greater responsibilities, you'd still be making $40K, but now you'd be at the 25th percentile of your scale.
Generally if you were below the 50th percentile (ie. average), raises were pretty good. Once you got above the 50th percentile in your scale the raises got smaller.
All that being said, the way to ask for a raise is to have an offer for another job with the higher salary in-hand. You shouldn't show it, but you can bring it up like this...
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Hey (boss) Dave, you know I wasn't looking but I was approached recently about a job doing YYY over at XYZ company. Their offer is really good. As I said I wasn't looking, I'm enjoying what I do here but the offer opened my eyes quite a bit. I was wondering if there is some way that we can work this out.
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Note, you can usually play this card once with a boss. By the second or third time that you bring up a competing offer, he'll take the hint and let you go. So the corollary to this strategy is that you need to be prepared for your boss to say
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"That's great Tom! Congratulations -- when is your last day going to be?"
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Personally I've always looked at salary as something that is either adequate or not. Don't look at what other people are making (or claim to make) -- it's just an exercise in frustration for all parties. I have viewed my jobs by how much I enjoy them first, and if the salary is adequate second. Adequate is generally defined as more than I was making before, or having the potential to make more (see the pay review process described above.)
Finally, something to consider -- I'd rather be under-paid and over-appreciated rather than the other way around. You need to be aware of the "winner's curse" to asking for a raise. Congratulations -- you got your 5%. Be prepared for the demands on you to be increased in keeping with your new salary level. Also, when business turns south -- guess who is the first person to be considered for a lay-off if they are trying to trim costs?