Quote:
Originally Posted by Macroni
Eric, I would interpret this answer as no, but you will give a competitive deal. I understand the concept of value. Example (exaggerated for clarity); bought the car at the local dealership because of its support of the local community library.
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There isn't a yes or no. Best deal? What the heck does that mean?
I've lost $2500 selling a new car before, is that the best deal? Or is losing $200 okay? Or $200 profit on a fast-selling hard-to-get-model? Or??? There is no 'best'.
Let's put it this way: the BEST price you'll get from ME is my FIRST price. It's your decision whether to take my deal or go shopping. I won't feel bad if you buy from someone else. Most won't. That's good enough for me. I won't match someone else's price either. Let them determine their own price structure. The market will determine whether they've calculated their value-add correctly.
By sticking to my guns on price, people know there's no funny business. Ever. They can make good decisons without second-guessing whether a better deal (from me) could be had.
Someone will always sell something for less. Always.
See OP's dealer #2.... all they had to do was undercut the other dealer. I once worked for an ultra-competitive high-volume Nissan dealer. We were either #1 or #2 in the region every month. I could quote a new Nissan at a $200 net profit and the other dealer (let's call them #2) would take our price and quote a $100 net loss.... ONLY if the customer's zipcode was near us. They would bite their nose to spite their face, figuring they'd 'pay' to steal a customer, or force us to lose money on a deal where the customer was likely going to buy from us anyway. As the General Sales Manager, I stopped the practice of matching price and guess what..... we were still #1 as many months out of the year, but we were more profitable so we could offer better services to retain customers.
Don't like my business model? Like McLovin said, it's a free country. Just don't b!tch when things go sideways.