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Originally Posted by Nathans_Dad
Does it really take all that much work to answer an email? I would think it would be preferable to spending 5 hours beating down someone to sell a car.
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Yes, sure it does. Maybe only 10-15 minutes to make sure the details are correct. But re-read what I said about it taking 50 responses to get one answer back. Hey, that's only 10 hours of work. And that's not a sale, that's a response. I am NOT making this up. The average internet salesperson gets over 100 *NEW* leads a day and that's considered the most they can handle before the dealer creates another position. But that salesperson does not SELL one car a day. Think of that. One every other day they work is a good performance.
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He just has to spend maybe 30 mins total on my deal and makes his commission. Yes the commission is perhaps less than what he could get the traditional way but I would think the volume would make up for that.
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That's just YOUR deal..... but there were 50-75 other no-sales he answered the same way. The closing ratio is absolutely horrible. The volume does not make up for it. Sucks to be him.
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Besides, how long is the average lifespan of a car salesman?? If I buy a car today, what are the chances of me getting the same guy in 7 years? Not very likely. So, why not go straight for price? It's more important to me to have a good mechanic I will use multiple times over 7 years than a car salesman I will see once and likely never again.
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Yes, and that's why I stressed 'dealership' over 'salesperson' in most responses. Your dealer will likely still be there. And be the mechanic you rely on in the interim. At the very least for warranty work.
But a good to great salesperson will be there in 7 years. Your referrals will help him stay.
There are always a couple salespeople at any dealership that have been there more than ten years. This is one of the things to look for when 'shopping' for a dealer.