Quote:
Originally Posted by Eric Coffey
Regardless of method, that logo looks like it is in dire need of being cleaned up and finalized (even if you are going after a rough/non-perfect/asymmetrical look). The current version posted looks like a napkin sketch of the idea for a logo. If it looks that sloppy now, imagine how indistinguishable it would be if embroidered, or shrunk to fit a small label/tag. Personally, I'd spend a bit more time perfecting it before sending out to anyone. Just my $.02. YMMV.
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I completely agree for the most part. The logo was "designed" and I use that term very loosely, to be exactly what it is: rough. It has worked very well on all of our signage, hangtags and labels. Customers have time and again commented on how much they like it. As it gets smaller, it does look better BTW.
But it wasn't created with marketable, identifiable branding in mind. Hell, starting this company was a fluke, but it's grown year over year. We recently launched infant boys adding to the boys line and girls with the thought that we'd start to brand the clothing by putting the unicorn on the girls stuff and lion on the boys in some interesting way. Fact is, the artwork is terrible for that purpose and does need to be redone. Thanks for your $.02, it is well taken.