[MRM]

They're still very active and everyone on the board still hears them almost every day, whether you realize it or not. They're one of the most popular writers and performers of high-end advertising music today.

How they got into advertising songwriting is intetresting. They decided several years ago that the modern model of artists getting paid for copies of their songs had become obsolete. They noted that until modern times, musicians made their money either by live performance (pay per view) or they gained a rich sponsor who commissioned them to write and perform for them. They realized that the modern equivelent is to take on corporate gigs. If you have enough money, you can commission DEVO to write and perform a song for you, your kid's birthday, or your brand's new product. The quality of the song will be the same as any of their regular compositions they did on spec, as it were. They're making more money than ever. Some of their commercials could be hit songs if released the regular way. I think they're brilliant.