True, if such things matter to you.
I rented Star Trek in HD last night and it looks spectacular. Honestly I didn't notice the difference between that and the supposedly 1080 HD that I used to get before cutting the cord. Yes, there's probably a difference but it isn't significant enough for me to really care.
I also have an HD output to my PC (and to my laptop) that I can plug into and pipe 1080 MP4s and other stuff I have. Works really nice.