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Having owned a business, I think business owners need to take their own approach to selling. Then it's up to them to monitor and respond to the feedback from their customers as they see fit. However, I really don't understand the complaining here.
Wayne pays for ads in magazines. Does anyone write the magazine and complain that there's a full page ad between the pages of the articles? Does anyone call up the TV network when the show stops and there's 3 minutes worth of commercials for toilet paper and ketchup? Been to a baseball game recently? Every inch of every ballpark is billboard space. Did you complain to the park manager?
Give him a break! The guy's trying to make money. The popups are free! If he makes an extra $25/day profit from the ads then that's a bit under $10K added to the bottom line... ie Wayne's pocket.
I think a lot of people got spoiled by the early days of the internet. The freebies are gone.
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