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I believe MT930 is as well.
My Mother sold real estate in Aiken, SC when we moved there in the '70's. Like most agents, she started at the bottom of the heap with rentals and small properties. She had little to no network.
She worked very hard and treated everyone, from renters to buyers the same: She made them all feel important. Her mantra was that when renters became buyers they would remember her...when buyers looked to move up, they would remember her. It worked. She was very honest and forthright and had the gift of relating to every strata of customer. She created a network of referrals and customers on her own.
She ended up as a partner in a very successful outfit that specialized in horse properties. If you know Aiken, that is an incredible market.
What I saw as a kid was people liked the fact that she listened and didn't try and force her listings. Years after she became very successful, she would still find rentals for seasonal horse people she had worked with when she got started. Aiken is a winter home to over 500 thoroughbred horses: the trainers, breezers (exercise riders and jocks) and grooms come in every year for four to five months with the horses.
$50 bucks a month on a rental was worth the word of mouth.
During her holiday parties the clientele was an eclectic mix of young, often foreign horse people and older, wealthy folks. Everyone had fun.
She also had a very good eye and was able to discern what clients wished and match them with appropriate properties. Very little time wasted. Selling real estate is hard, thoughtful work if done well.
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1996 FJ80.
Last edited by Seahawk; 11-02-2011 at 01:14 PM..
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