[Mericet]

I am applying for a scholarship and need to write paragraph saying why I am qualified and why I should be selected for it. I can certainly list some qualities but have difficulty with the second part. I am sure I have a very good possibility of winning this and it is a fairly substantial amount so not applying is not an option. I know I should view this as a "marketing" exercise for myself but I feel it is just "bragging" about myself.