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i'd go into an interview with a number in mind. if u don't, you don't have a point to start negotiations with.
your friend is interviewing for a VP position and doesn't know how much he's worth? my advice would be to tell him to seriously take a moment and self reflect and evaluate your own worth as a VP to a company.
companies will always lowball. so as a potential employee, if you have confidence in your abilities, you need to high bid.
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