[don911]

I've been looking at new Audi A4s and A5s. My knowledge of the dealers cost for the car is limited to whatever Edmunds.com has to say. I've been researching invoice, MSRP and hold backs. From what info I can find on hold backs, Audi does not have any.

From my research, there's roughly $3K between invoice and MSRP. This doesn't seem like enough margin for the dealer to survive. The dealer I'm working with has a really nice building along with a huge car wash facility that all customers can get free car washes. With facility, inventory and employees costs, how can they pay for all of this on $3K/car? and this assumes they get MSRP on every sale.

Is invoice the real price or is the dealer paying far less for the car? Audi sales seem to be doing ok but the monthly cost must be huge and it doesn't seem like they can sell enough cars/month to cover cost. What am I missing?