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back-end money, often called 'incentives' or 'programs' is part of the dealers profit.
financing, add-ons, accessories, extended warrantees all help.
but service is the big money-maker.
__________________
Paul
91 964 C2 Targa sold (shipped back to the fatherland)
09 Cayman PDK 17 Titan
55 Sunbeam S7 Deluxe
70 Triumph Bonneville
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