[intakexhaust]

Not sure as of the later years but it used to be 3 to 4% holdbacks with Audi. That actually adds up nicely when considering volume dealers with average $45,000 cars.

Also agree with the prior mentioned F&I, etc. but one thing not mentioned is mighty profits made in leasing and then for retail sales, trade-ins and selling used cars are major profit centers.

Also, forget about all those Kelly, NADA, Ed's guides. Banks will use them if your securing a loan with them. Dealers use the Black Book. Your minty car at best ACV (actual cash value) is Avg to Good condition catagory. The numbers you see during negotiation are flipped around to make you feel good but dealers work hard to get that trade-in. When they wholesale or retail the trade-in, nobody but them really knows what they have in it, so they have the edge. Scott