I agree totally, i actually liked the first 1 series look, it looked more agressive and purpose full then the 3 or 5. But the new 1 is FUGLY, the lines are just horrible.. which is why i'm getting it it black, as it kinda keeps those lines from coming out pronounced.
But in the end, for me it's a practical choice, i want Rear wheel drive, and i have a limited budget..
So that kinda limits the choice to a 1 series with options, or a 3 with nothing on it.
The new 3 looks only a bit better, but it's heavier, not as nimble and no options is no fun either.
And let's face it, i don't stand around looking at the darn thing, i sit in side driving.. So even if it looks a bit less, i won't suffer from it.