[Shaun @ Tru6]

We sell our clothing principally to small, upscale, Main Street boutiques. Talking with many of our customers, they don't do much marketing to get people into stores. And even in this income level, the Mall pulls traffic in away from them.

So I've been thinking of ways to get more people into these small stores. For girls, we're doing doll drives. For boys, I was thinking of working with local PCAs and other car clubs to have a "Race Day," that is someone with a proper race car, vintage or new, shows up for an hour or two at the store to let boys (and some girls) ogle it and listen to the owner/driver talk about racing. We would work with the store for audience development, they would handle any kind of special permitting (many stores are on city streets). Car owner would be compensated and I know there are enough old, retired drivers out there in the Porsche world alone that might enjoy the opportunity to show kids there's something more than Prius' and Lexus SUVs out there.

Many of us have actual race cars, but most don't, and of course there's a lot more that drive a Camry to work every day.

The best case scenario I see is summer, out of school, retired car owner, weekday, stay-at-home mom brings some neighborhood kids as part of a play date.

Any thoughts on how to make this more attractive?