[cmccuist]

Another characteristic of the short hotter is no shoulder turn. I've been asked many times how I hit it so far (I'm not straight, but I'm long), and typically it's as simple as turning the shoulders 90 degrees.

Guys are constantly trying to arm hit the ball with poor results.

So try turning your shoulders 90 degrees - then do everything else that's been suggested in this thread and you'll be bombing it out there a mile!