Quote:
Originally Posted by Paul_Heery
I look for the Amazon logo. Seriously. Amazon lists most of the products that I would purchase online and normally at the lowest prices. They have good policies for returns and have good customer service. If I do a search for a product and find it on a few e-commerce sites, I will order from Amazon if the price is close. There are too many unknown sites out there and it is not worthwhile to gamble.
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You realize that they are taking nearly 25%-50% of the margin of the average retailer? At that level of reduced profitability, do you expect the seller to maintain the same level of expertise and service when their profits are cut in half?
Yes, this is the Walmart arguement.. Still... If you buy a higher-end item from Amazon at the SAME price as the sellers website, you are screwing him out of a huge portion of his margin. Will you expect the same level of customer service? Of course. Will you get it? Not for long!
Shopping by price alone is gambling too. The loss is just not as obvious.
So as a consumer what do I look for?
1. A phone number for customer service that is obvious. I shouldn't have to dig for it!
2. Secure checkout of course!
3. Professional looking site.
4. Paypal only sites are out.
5. Complimentary items
6. INstructions for use and good support online (ie, directions, diagrams, etc..)