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Boobies.
If you can't do that in your ads, I'd like to see your contractor's license #, and that you're insured. I'd like to see a short list of the types of work you do, some examples of your work and that you'll provide references if requested. How much you put in the ad depends on the media that you intend to place the ad in, but try not to be too skimpy.
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Jim R.
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