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Joe, you aren't always using your sign to attract. Your sign marks where you are, so people that are looking for you can find you. We spent a hell of a lot of time in Phoenix not being able to find what we wanted because of crappy signs... and that is with a GPS. Like I said, wait until you are in a business that depends on retail traffic.
Oh and BTW, I grew up in the sign industry, and my internship is selling the LED signs...
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