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I have an iPad but I use my iPhone more for reading. But the reason being I am on the go all the time. I ALWAYS have my phone with me so it is easy to pick it up and read a couple pages on my Kindle app. I never have my iPad on me unless I am in my hotel room or home. So yes, it is easier to read but I have found I still use my iPhone way more. But that is unique to me. I think most people like to read on the iPad better.
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