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On average in my industry if we get 1% click thru we are doing OK. 2-3% is a home run.
Did a program for Xbox Live Arcade last year that hit ~8%. Highest click thru they've ever had.
XBLA is a captive highly targeted audience so ~%5 is pretty good.
1/250 for google sounds low. My click thru's with them are better. More like .8-.9% They are cheap and I offset it with affiliate $'s so I make a couple of pennies from it.
google works because people use it to search for stuff so the ads are relevant/targeted.
FB is used for entertainment.
If you are watching Home Shopping Network you are predisposed to buy.
If you are watching Mythbusters do you really pay attention to the commercials?
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