[dw1]

At no time during the John Carter ad blitz did I see any reference to Edgar Rice Burroughs.

Not only was this disrespectful to ERB, but it probably hurt in not tying in the movie concept & story to classic sci-fi/fantasy.

To quote the Washington Post:
"Why didn’t Disney feature Burroughs’s name more prominently? Or intone: “From the creator of Tarzan...”? Or add a tag*line that suggests the time-line: ”Before there was Star Wars...”?"

"...if you were trying to bury a film, such (lack of) signage and angle would certainly be the first way to do it. "

Btw, I agree about the new Abraham Lincoln movie - absurd concept, but looks well made if you are into that kind of thing.